Virtual Book Tour

July 22, 7:00pm – 8:30 pm EST

Join me and my guests in Episode 3 of the WISER series that will help you start and grow your business.

In this episode Moderator, Paul Tasner, and panellists, Stephen McGill, Tara Hunt and Hunter Leonard will be discussing the differences between Marketing, Content Marketing and Branding.

Are you wondering what you are going to do once you retire? or you have been or feel you will be affected by a layoff and want to keep working but are worried you might not find work or haven’t been able to find any? If you’ve said yes, then I would like to give you the opportunity of exploring entrepreneurship after the age of 50 by joining the free WISER Series.

The bios of my guests for this episode are:

Paul Tasner

Paul Tasner


Paul Tasner, Co-founder and CEO of PulpWorks has more than 40 years of operations experience. He has held leadership positions in ventures ranging from start-up to Fortune 100. For the past decade, his focus has been on sustainability.

Paul’s corporate affiliations include The Clorox Company, Clif Bar, Method Products, and Hepagen Vaccines. He has authored numerous papers and presentations on supply chain sustainability and currently lectures on this subject in the MBA Programs at San Francisco State University and Golden Gate University as well as the Packaging Engineering Department at San Jose State University. He holds a B.S. in Industrial Engineering from the New Jersey Institute of Technology and a Ph.D. in Mathematics from Boston University.

Eight years ago, Paul took a leap of faith. While his peers were contemplating retirement, he embraced the challenge of disrupting the traditional packaging industry. Appalled by the amount of plastic pollution on our planet and no longer content to accept the dangers of plastic packaging materials, he founded PulpWorks and set out to create safe, eco-friendly packaging for consumer products. PulpWorks uses paper and agricultural waste to mold compostable packaging and thereby diminish the waste deposited in our landfills, waterways and oceans. In 2016, PulpWorks was awarded a patent for their Karta-Pack™ – a compostable replacement for the toxic plastic blister pack.

PulpWorks and Paul have been the recipients of more than 20 awards and the subject of more than 75 stories in the media.

Paul was selected as a TED Resident in 2017. His TED Talk on sustainability, entrepreneurism and ageism has been seen by more than 2 million viewers and translated into 29 languages.

Stephen McGill

Stephen McGill


Stephen McGill is the President & Creative Director of McGill Buckley, an award-winning branding agency in Ottawa. McGill Buckley provides clients with senior-level strategic think and attention-getting creativity.

Labeled by some as “the branding guy” he is a passionate believer in the power of brands to transform companies and organizations. An award-winning Creative Director and Writer, Stephen has won over 200 awards for creativity in Canada and internationally.

Stephen has long been involved in the non-profit sector, having advised and worked with groups such as the Queensway Carleton Hospital Foundation, Youth Services Bureau, University of Ottawa Heart Institute Foundation, Support Our Troops, Bruyère Foundation, St. John Ambulance Canada, Care Canada and Salvation Army.

He has spoken at conferences throughout Canada for groups such as the Association of Fundraising Professionals, United Way of Canada, Canadian Public Relations Society and corporate conferences

Tara Hunt

Tara Hunt

Content Marketing

Tara Hunt, CEO of Truly, has an engaged business audience of over 345,000 followers. She also walks the walk with over 20 years of experience in market research and strategy on both client and agency side, working with brands such as P&G, L’Oreal, Nokia, Facebook, Intuit,, and even Justin Trudeau. She’s an internationally published author, was named one of 2013’s Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company.

Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.

Hunter Leonard

Hunter Leonard


Hunter Leonard is a business owner, author and speaker who has developed a significant reputation for outstanding marketing and strategic growth through his first business – Blue Frog Marketing.

Hunter founded Silver & Wise in 2016 with the aim of combating ageism and discrimination. He is achieving this through positive and practical solutions helping mature Aussies with smart business ownership training and work transition programs. His aim is to change the world one mature age Aussie at a time.

Hunter has authored seven books including the Amazon bestsellers – The Experience Equation and Generation Experience. His organizations have won six major awards for marketing excellence as well as being listed in both the Smart 100 and Cool 100 Awards since 2018.

Hunter believes in evidence-based solutions and has surveyed more than 10,000 business owners to develop the services offered by his organizations. He has delivered over 650 seminars and presentations and contributed to over $2 billion in sales growth for his clients since 2001. He is highly regarded for his warmth, generosity, innovative thinking and his ability to get measurable results for his clients.

Hunter has just launched a follow-up book to Generation Experience, called The Experience Equation which immediately went to #1 on the Hot New Releases on AMAZON. He has developed partnerships with some of Australia’s largest corporations and is on track to create billions of dollars of economic benefit for the Australian economy through these partnerships.

When not running his business, Hunter is a keen bushwalker, musician, photographer and cook.

PRAISE FOR WISER: Definitive Guide to Starting a Business After the Age of 50

“You’re always going to want this book nearby as you nurture this most difficult of challenges—launching a new business for the first time in your life.”
Paul Tasner

Co-founder and CEO, PulpWorks Inc.; TED Resident

“This book has the potential to unleash a new wave of serial entrepreneurs among those in their fifties and sixties.”
Jonathan Ortmans

President, Global Entrepreneurship