Entrepreneurship After the Age of 50

WISE – Seniors in Business specializes in advising people over 50 who are unemployed for a variety of reasons (voluntary or early retirement, lay-offs related to company restructuring or COVID-19, or those simply looking for a career change later in life) about how to become self-employed.

Is Entrepreneurship in Your Future?

Becoming an entrepreneur later in life has its own set of challenges, which younger business people often don’t have to consider.

That said, business owners over the age of fifty represent the fastest growing group of entrepreneurs around the world today.

As the founder of the 50 over 50 Awards, I come across the incredible stories of older business people every day. I know their struggles to establish start-ups and I’ve learned how the best older entrepreneurs leverage their experience and wisdom to create the most successful and innovative businesses.

That’s why I’ve written a book which outlines everything you need to understand when starting a business. Through my own successful business, Business Launch Solutions, I’ve supported, mentored, and coached some of the most pioneering and driven entrepreneurs in Canada. I’ve created a network of specialists who are experts in all areas of business establishment, development, and growth.

I have been so impressed with this text that we will be using it as a supplemental text in our senior entrepreneurship program. It is a fantastic resource for any new entrepreneur!”
Craig MacMullen

President and CEO, Centre for Entrepreneurship, Education and Development, Nova Scotia

SME Organizations

If you would like access to this valuable resource for your clientele, join our growing list of affiliate SME Support Organizations today by contacting Wendy – wendy@launchitright.com.


Wendy’s extensive business background shines through in her presentations as she skillfully refocuses and reenergizes participants with fresh new ideas and solutions to their business and life challenges. Wendy is warm, engaging, and leaves her audience wanting more.

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Presentations, Webinars & Workshops

Whether it is advocating for this newest segment of entrepreneurship in the world or discovering entrepreneurship later in life, our presentations, workshops & webinars are informative, interactive and full of real life experiences.

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Podcasts, blogs, links and a list of trusted suppliers to help you with your business.