2018 Winner
Wise 50 Over 50 Award™

Laura McCallum – FlashinDivas


I was a corporate marketing executive for over 30 years and when I was downsized in 2016 at age 58. I couldn’t get a job.

I joined a local start-up program in 2017 and launched a virtual on-line club called FlashinDivas in March of 2018 at the age of 60.

I have been a practitioner of building loyalty through engagement my entire career, but this time the focus is on helping women 50+ cope with the curve balls that life throws at us at this age through friendship and laughter. I believe in the healing power of laughter and I had suppressed my funny side in my corporate roles.

On the FlashinDivas website I created my purple-haired alter ego Flora as the spokesperson for all of us Flashin’ Divas. And I continue to identify and endorse brands that are targeted to women our age.

FlashinDivas is a platform for women 50+ to leverage the potential of what a virtual club can offer. As membership grows, we can continue to expand the content and benefits that members want, ensuring that they can always be with their FlashinDivas friends whenever they want to share memories, ideas and opinions.